This cover design was an entry for the “Prosperity Illustrated” competition to design the cover for the World Prosperity Index. The brief was to illustrate prosperity, bearing in mind the nature of the rankings. Prosperity itself is a complicated subject and I had several different ideas in my mind - I intended to present them the simplest way possible.

In my entry which won 2nd prize, I presented prosperity as growth and wellbeing, but I also connected this idea to the world of charts and rankings in a playful way. I had further ideas to make the same visual connections, in all of my entries I challenged myself to tell the words “Prosperity Indexed” in the simplest, most understandable way visually possible.

I truly believe in simplicity as the greatest tool in visual communication, because it allows the viewer to associate freely and make connections themselves. it is about treating the audience as equal partners.

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Underground Corruption

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Dancing In Space