This is a new identity I created for the School of Light Industry and Environmental Engineering at Budapest Tech (now University of Óbuda). This was a brief at the European Digital Media Management in 2007. I used patterns and pictograms to express the nature of light industry and to attract creative students.

The school has several faculties specialising in printing, packaging, textiles, composites and environmental engineering which I expressed with commonly used icons on the poster explaining the application process. I got awarded for this work at the EDMM.

The term “light industry” is not really used internationally as it is used in Hungary, meaning industry with light materials, as an opposite of heavy industry. With the logo I wanted to express serial-production and industrial processes, which are at the core of light industry engineering: I played with the positioning of the letters to make it look like a part of a line of logos printed serially, complete with crop marks which, in the logo, could be associated as a + sign.