These designs were created for a public competition for an unnamed fashion retail company. The brief was to create a bold, bright pattern on the theme of “artificial garden”, for which a moodboard was provided. Ten different ideas could be supplied to the competition, so I developed them on two main separate lines: opium poppies blooming and recycling old, existing floral patterns into this artificial context.

They were all connected with the same idea of “artificialness” though: grids, prisms, glass windows, these man-built garden wall structures provided the repeating elements of the patterns.