This publication and presentation was designed during my Masters course in Fashion & Textiles Design at Heriot-Watt University.

For the module of Entrepreneurship, our task was to form a company and create a business plan. Another student and I decided to create a business plan for an environmentally friendly packaging company for online fashion retailers. We wrote the business plan together, and I designed the layout and the logo.

I printed our research on recycled kraft paper with green inks to emphasise our eco-friendliness, and the logo was laser-cut out of green cardboard for the cover.

The logo is a classic visual play: it can be seen as cube-shaped boxes, but they also form a geometric leaf.

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