This is a custom Christmas card designed for an electrical company to send out to their customers. Christmas lights are the textbook example of a serial connection and I saw it as an opportunity to take an original, fun, but still corporate, electrical take on festive decoration.
I wanted to create intrigue, a card that its receivers will want to open with curiosity, and get their “AHA!” moment with wonder. i really believe in leaving room for the audience to play with the associations based on the clues we place in front of them.
I wanted to avoid visual clichés and still make an informative, fun and festive card that can be sent as reminders of good business and to build customer loyalty.